I recieved yesterday an email that was a tad demeaning.
It came from BA - who have a patchy record of emailing me in the past. Previous highlights have included offers that couldn't be linked through to (when I actually wanted to take up the offer) and the need to complain in writing about email issues. Yes that one was true and they only guarantee a response in 28 days.
And it isn't as if I am an unknown person to them. I ahve been an exec card member of the most basic kind for many years. And so this brings me back to yesterday's email.
The title of the email was:
"Mr Sample, boost your BA Miles with British Airways and Avis".
Put simply, they forgot my name!
Since my colleague got an identical email a little earlier in the day it clearly wasn't that they got my name wrong - someone didn't spot that the data merge had gone wrong.
BA obviously are not the only organisation with email issues.
With this in mind I suggest you read this article by Evan Schulman which sums up a lack of attention to detail with some emailers or possibly a lack of testing in the budget. - This is one of the classics:
A click revealed what they had intended to say
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